Social Network Analysis (SNA) is the set of tools and methodology geared towards analyzing networked interactions in order to better understand social ecosystems and information streams. Zello itself has used the Cajun Navy as advertising material on their blog and the Cajun Navy printed information about how to connect to their channel on their site. the New Yorker, the Observer, local news like KTBC FOX 7 Austin among countless others. The app made positive press for being a tool of choice for the Cajun Navy in responding to massive floods in Louisiana in 2016 and Texas in 2017, as reported in The Washington Post. It is rated about 4.5/5 on both the iOS and Android stores with hundreds of thousands of ratings each, indicating a massive and mostly-happy userbase.
They also have a personal and phone app that is available for free use and marketed towards connecting “with family, friends, and your community” via “public and private channels”. Their site aims their technology primarily towards Zello’s workplace solutions, ZelloWork, which covers industries such as “Transportation”, “Hospitality” and “Emergency Response”. Zello is a push-to-talk walkie-talkie app that allows users to create group communication lines across great distances, requiring only an internet or cellular data connection to broadcast one’s voice to a select audience across limitless miles.